In a Nutshell
Sketching Logo Designs with Confidence is a beginner-friendly Skillshare course by Malin Lernhammar that focuses on building a structured, repeatable approach to logo sketching. Instead of chasing perfect ideas, the course teaches practical exercises and creative techniques that help designers generate stronger concepts with confidence.
Who is this Course For?
- Beginner logo designers — Learn a clear sketching process from idea to concept.
- Graphic design students — Build confidence before moving into digital design.
- Freelance designers — Develop a repeatable workflow for client projects.
- Creative hobbyists — Improve creative thinking through guided sketching exercises.
What you will Learn
- Build a repeatable logo sketching workflow.
- Generate ideas using word association.
- Evaluate concepts with a logo checklist.
- Choose appropriate sketching tools and resources.
- Understand different logo categories.
- Improve visual balance and hierarchy.
- Create stronger concepts through guided prompts.
- Perform basic trademark awareness checks.
About the Course
Sketching is often the most intimidating stage of logo design, and this course is built specifically to make that process more approachable. Rather than encouraging learners to wait for inspiration, Malin Lernhammar introduces a structured system that helps generate ideas consistently.
The course begins by explaining how to interpret a design brief through word association, giving students a practical method for turning abstract brand values into visual concepts. This is followed by a logo checklist that encourages thoughtful evaluation before moving deeper into the creative process.
One of the course’s strongest sections covers the different types of logos and explains when each style is appropriate. Alongside this, the instructor discusses visual hierarchy, balance, and composition—principles that help sketches become stronger logo concepts instead of random drawings.
Students are also introduced to useful sketching supplies, recommended books, inspirational websites, and both traditional and digital workflows. The lessons remain practical throughout, emphasizing experimentation rather than perfection.
A particularly valuable feature is the worksheet containing twelve creative sketching prompts. These exercises encourage designers to explore multiple directions instead of becoming attached to their first idea, making the creative process more productive and enjoyable.
The class concludes with a brief introduction to trademark awareness and encourages students to complete a hands-on class project by filling out the provided sketch worksheet. Overall, the course delivers a concise yet practical framework that helps beginners build confidence while creating more strategic logo concepts.
The Instructor
Malin Lernhammar is a designer, educator, and founder of a branding agency established in 2015. She specializes in branding for sustainable businesses and teaches branding, packaging, creative business, and client management on Skillshare.
Conclusion
Sketching Logo Designs with Confidence is a practical introduction to one of the most challenging stages of logo design. Its structured exercises, creative prompts, and emphasis on process make it an excellent resource for anyone looking to improve their idea generation and sketching workflow. It is especially recommended for beginners and aspiring logo designers who want to develop confidence before moving into digital design.
Sketch Logo Designs Like a Pro
